It is great to see the profession distinct from marketing and acknowledged as an important business function. So I am encouraging MIPAA members to enter. All too often public relations practitioners seem reluctant to showcase their personal talents – but this is a great opportunity to gain credit and recognition at the highest level.
Peter Frater at PFPR Communications is really supportive of raising the profile of talented professionals in automotive PR, hence his consultany sponsors the category.
To enter, candidates must be aged under 40 (as at 1 January 2007) and live in the UK. The awards aim to “recognise the leaders of tomorrow – the people who will shape and drive the UK automotive industry in the future – and the companies who are nurturing their talent. “
Last year’s winner, Wayne Bruce, was Nissan’s UK PR Director, who has since been promoted to become Communications Director, for Infiniti Europe in Switzerland. The first year winner in 2005 was Fiona Pargeter, Manager of Product Affairs at Ford of Britain.