Birmingham serves up Chinese cars

When I was a , I lived just down the road from the Longbridge car plant in Birmingham.  It was the tailend days of when strikes were more common than car production. 

Having subsequently spent my career in automotive public relations – including visiting several times what was once the world’s largest manufacturing facility – I am interested to see Chinese company  announcing the return of car production to Birmingham.

I think the company faces quite a challenge to establish its reputation in Britain, not least since the MG took quite a battering with serious brand misuse in the later Rover years.  However, if they can capture some of the fun and glamour of the MG BGT that I once had the pleasure of owning, the Brummies could well swap their reputation for excellent balti cooking for making Chinese cars.

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.