Build-A-Toy-Car idea has wheels

Having moaned about Polly wheels (toy cars for girls), I really like the concept of  stores where customers (expected to be predominantly dads and lads) select car components to customise their own toy. 

Traditional toy car kits (as I remember them) were hard work, compared to this idea of an in-store construction.  There’s choice in selecting a chassis type, body style, paint scheme, sound effects and “style of locomotion”.  That’s before all the after-build “customizing and accessorizing options”.  The prices seem quite steep, but the idea definitely has wheels.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

4 thoughts on “Build-A-Toy-Car idea has wheels”

  1. Sounds like the adult dream of going into the new car showroom and picking out the very finest details to have as extras on your new car but a scaled down version for kids. I think it will be a great hit.

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