Build-A-Toy-Car idea has wheels

Having moaned about Polly wheels (toy cars for girls), I really like the concept of  stores where customers (expected to be predominantly dads and lads) select car components to customise their own toy. 

Traditional toy car kits (as I remember them) were hard work, compared to this idea of an in-store construction.  There’s choice in selecting a chassis type, body style, paint scheme, sound effects and “style of locomotion”.  That’s before all the after-build “customizing and accessorizing options”.  The prices seem quite steep, but the idea definitely has wheels.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

4 thoughts on “Build-A-Toy-Car idea has wheels”

  1. Sounds like the adult dream of going into the new car showroom and picking out the very finest details to have as extras on your new car but a scaled down version for kids. I think it will be a great hit.

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