My junk email filter caught two scams this morning, both involving the “opportunity” to win a brand new car. For those of us in public relations, the language and approach is so poor that we are unlikely to be fooled – but there is another issue regarding misuse of brand names, with both claiming to originate from respectable companies – Honda and Mercedes.
I presume the legal guys from companies increasingly spend time countering these bogus competitions (although with little success I imagine).
But what about PR professionals? Is there any damage caused to company reputations by being targetted by such scams?