Behind the Spin is a great magazine distributed to all student members of the CIPR and to all UK universities teaching public relations. [It is also available to download in the members’ area of CIPR’s website]
It was the brainchild of John Hitchins at the College of St Mark and St John in Plymouth, but has proved to be a national success featuring articles from students, lecturers, researchers and practitioners on all aspects of public relations.
Now I hear that the publication is under threat because CIPR has decided to withdraw its contribution to the funding.
What is particularly brilliant about Behind the Spin is that it reflects topics of value to those starting out on their careers in PR and provides an excellent platform for their individual and combined talents.
It is a showcase for public relations as a profession and I believe it is exactly the type of initiative that a professional body such as CIPR should be supporting. Of course, other revenue sources should also be sought; although Behind the Spin is only published three times a year, it has a unique, targeted circulation of PR undergraduates.
Behind the Spin should be viewed as a good marketing tool by CIPR to encourage those studying PR at University to become members. These young people are the lifeblood of the profession and should become engaged in the Institute at the earliest stage of their career.
Is it not possible to offer funding direct from student membership fees – with a view that the lifelong value of such members should be substantial?
I hope CIPR will reconsider its decision and urge any former students who have enjoyed the magazine along with anyone involved in PR education to lobby Mark Ramsdale (Head of Education Policy) by email: MarkR@cipr.co.uk.