Phil Hale at Trafficmaster is a fellow director of MIPAA, as well as a former colleague of mine. He also kindly arranged to fit Tulip (my trusty SmartNav) to my Merc. But that disclosure shouldn’t prevent me saying how good Phil is at identifying interesting, creative and relevant media stories.
The latest is a survey based story claiming five million drivers are using outdated maps – many actually being from last century. Bizarrely the survey alleges 138,000 drivers are using maps from before 1950 – pre-dating Britain’s first motorways, so I assume they don’t travel far from home [I feel that is a rather questionable extrapolation though].
What I like about this story is it has individual relevance (how old is the roadmap in your car?), the potential for discussion and includes some useful information regarding road projects completed in the last decade (which helps give some local relevance too).
There is the plug for Trafficmaster with 21 per cent of motorists favouring sat nav systems instead of road maps (along with a subtle dig at competitors whose maps are not updated regularly). However, this doesn’t take away from the value of the story and the fact that there is a natural linkage to Trafficmaster as the experts behind the survey.