I’m a big fan of SurveyMonkey.com which is an easy to use online tool for creating surveys. Now it has had a makeover and seems to offer greater flexibility and more features.
I generally introduce students on the CIPR Diploma to SurveyMonkey as a tool for their final project where they are required to undertake primary research. It offers a free service for up to 10 questions and 100 respondents, with low cost subscription for larger studies.
In addition, such tools are a great way of adding value to public relations work in many respects.
DummySpit reports an example of low cost methods of evaluating internal communications, and I agree that technology has offered those in public relations simple, yet valuable methods of undertaking research and polling viewpoints.
As Tom says there: “Doing evaluation is not hard and it gives immediate benefits.”
We use SurveyMonkey with MIPAA as an easy way of undertaking our annual elections as well as for surveying members views. I’ve been working on a survey to assess views on our revamped magazine, Revolve – and found the choice of style of questions and options for rankings, comments and matrix answers very helpful.
It is easy to add a link to the survey into an email or onto a website. That makes it simple for participants to click through at their convenience to complete the questions. Data is then collated and available online for analysis.
If you’ve experience with SurveyMonkey or similar assessment tools – please feel free to share them.