Do rats make the best PR practitioners?

I love the idea in the story about China being swamped by 2 billion rodents.  The crisis of the plague has been turned into an opportunity by businessmen who reportedly are catching, shipping and selling the “eastern field mice” to restaurants in Guangzhou where the delicacy will appeal to rich diners.

The “rebranding” of rats as “eastern field mice” is a brilliant stroke also.  Although it might also help that the rat is a respected symbol in the .  Deemed a courageous, enterprising person, rats are seen to be problem-solvers and well able to survive any condition.  Makes me wonder how many public relations practitioners are born in the Year of the Rat, since apparently:

The Sign of the Rat
Being born under this sign determines many talents, as well as other characteristics that may not be so commendable. Rats are very lively and need a lot of mental and physical stimulation. They can be calm and perceptive, but sometimes their brains can cause a mental restlessness, tempting them to take on too much, only to discover they are unable to meet their commitments. Rats are blessed with one of the best intellects going. Add to their intelligence a curiosity and a bright imagination, and they seem as sharp as a needle.

And, reportedly:

the Chinese say others should always listen to the advice of the Rat. Because of their intellect and observatory powers, Rat people possess prudence and perception. They can anticipate problems, and are always able to see the big picture. They can hone in on issues at hand and make measurable judgments. These skills, combined with their sense of aspiration also make them clever operators. Status, money, title, and recognition are important to the Rat. They have keen senses of observation that allow them to foresee upcoming business opportunities as well as potential occupational problems. The Rat makes a better boss than an employee and, although motivated, they can be pinned down by routines. Rats work better in flexible situations where they can be freely creative.

In case you are wondering, I was born in the Year of the Ox.  I am a Metal Ox who “work harder and more scrupulously than most people”.  Of course, I am “completely trustworthy and dependable” and have “the strength of steel, with a will to match”.  As a Taurean Ox, I am “obstinate and persistent, they get what they want by plodding on.”

Check out your own sign and let me know whether you feel it is a good match to your personality.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

3 thoughts on “Do rats make the best PR practitioners?”

  1. My animal seems to move around; depending upon which Zodiac chart/website I used. (To be honest, I found the one you provided hard to read…too much work!)

    Here is an alternative website, including a calendar whereby you can punch in the applicable information:

    According to this one I am a rat. So, yes, OBVIOUSLY rats make the best PR practitioners…. 😉

    How accurate is your descriptor above? So-so. For example, I don’t find think this rings true: Status, money, title, and recognition are important to the Rat.

    In terms of essential characteristics, motivation, etc. I find the Enneagram personality types much more accurate a gauge.

    Thanks for providing a fun break.

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