Automotive Management e-zine badly spun

Good to see magazine offering a new digital e-zine version with snazzy page turning animation.  I also like the way in which you can click to focus in on a particular story, move the page around the window, store clips and search easily the contents.

What I found irritating though was that the email advising of the launch of the digital e-zine from next week is linked to the Royal Mail strike and a claim that it will reduce AM’s carbon footprint.

There is no way that the technology has just been developed to respond to possible delivery delays – and it only has an environmental effect if it replaces printed versions. 

This is a poorly spun communications email from the Tom Nichols, Circulation and Marketing Manager.  The online e-zine deserves better promotion than that.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.