Automotive Management e-zine badly spun

Good to see magazine offering a new digital e-zine version with snazzy page turning animation.  I also like the way in which you can click to focus in on a particular story, move the page around the window, store clips and search easily the contents.

What I found irritating though was that the email advising of the launch of the digital e-zine from next week is linked to the Royal Mail strike and a claim that it will reduce AM’s carbon footprint.

There is no way that the technology has just been developed to respond to possible delivery delays – and it only has an environmental effect if it replaces printed versions. 

This is a poorly spun communications email from the Tom Nichols, Circulation and Marketing Manager.  The online e-zine deserves better promotion than that.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.