Good to see Automotive Management magazine offering a new digital e-zine version with snazzy page turning animation. I also like the way in which you can click to focus in on a particular story, move the page around the window, store clips and search easily the contents.
What I found irritating though was that the email advising of the launch of the digital e-zine from next week is linked to the Royal Mail strike and a claim that it will reduce AM’s carbon footprint.
There is no way that the technology has just been developed to respond to possible delivery delays – and it only has an environmental effect if it replaces printed versions.
This is a poorly spun communications email from the Tom Nichols, Circulation and Marketing Manager. The online e-zine deserves better promotion than that.