Kryptonite manages criticism online

Interesting post from B.L. Ochman regarding the online strategy used by the PR professional at Kryptonite Lock to respond to negative comments on the company’s blog.

I know a lot of people are concerned about corporate blogs and especially how they can be hijacked, so it is interesting to see examples of how such real world challenges are being handled.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.