In public relations, we urge students to look for human stories rather than spouting dull corporate speak. Adrian Monck does this superbly adding a real personal dimension to the current foot and mouth crisis – the impact on Tim the pig man brings the situation to life.
Like Adrian, I grew up in Norfolk. My aunt’s parents ran a small pig farm and as children we were allowed to play with the piglets, so I feel a particular affection for the animals. From this perspective, I easily identify with the fears of Tim, which Adrian evokes so well.