The human story of Tim the pigman

In public relations, we urge students to look for human stories rather than spouting dull corporate speak.  Adrian Monck does this superbly adding a real personal dimension to the current foot and mouth crisis – the impact on Tim the pig man brings the situation to life.

Like Adrian, I grew up in Norfolk.  My aunt’s parents ran a small pig farm and as children we were allowed to play with the piglets, so I feel a particular affection for the animals.  From this perspective, I easily identify with the fears of Tim, which Adrian evokes so well. 

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.