The human story of Tim the pigman

In public relations, we urge students to look for human stories rather than spouting dull corporate speak.  Adrian Monck does this superbly adding a real personal dimension to the current foot and mouth crisis – the impact on Tim the pig man brings the situation to life.

Like Adrian, I grew up in Norfolk.  My aunt’s parents ran a small pig farm and as children we were allowed to play with the piglets, so I feel a particular affection for the animals.  From this perspective, I easily identify with the fears of Tim, which Adrian evokes so well. 

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.