Nearly 12 million fashion-conscious female motorists could be putting themselves and other drivers at risk by wearing unsuitable sunglasses when behind the wheel, according to new research out today.
Note this is exactly the same number who were alleged to be at risk from driving in “inappropriate footwear” in June – again calculated from an extrapolation of the total number of women drivers.
Anyway, now the “female-friendly car insurer” (although why most women would want a friend this patronising, I don’t know) reveals that:
fewer than one in five (18%) women drivers chooses a pair of sunglasses specifically for driving. Three fifths (61%) say they opt for style over safety when buying summer shades – basing their choice on appearance instead of driving practicality.
Shock horror. Okay, so how many accidents can be traced to this appalling faux pas? We are given the “expert” opinion of The Eyecare Trust on glasses along with revelations from a survey of the sunglass habits of women motorists.
I find such pseudo-news releases really irritating, but during the Summer silly season, no doubt it will be reported with gusto by journos around the country.
It is also interesting that with all the fuss about artifice on television, people are happy to accept an insurance company that pointlessly alludes to Australian women and is also available for male customer.
In fact, Sheilas’ Wheels is nothing more than a brand of esure. Annoying advertising is clearly a corporate brand value – as that company brought us the irritating Michael Winner with his “calm down dear” catchphrase.
So the adverts are memorable and the stupid-survey approach gets coverage. Which means people are aware of the companies. I did a quick Google search on annoying adverts, and insurance ads seem to top the list of what drives people mad: “Quote me happy”, from Norwich Union and the “Oh Yes”, nodding dog of Churchill Insurance both spring to mind.
Does that help when we come to search for insurance quotes? Are you influenced by annoying jingles, catchphrases and characters when deciding who best to trust to help you out in an accident situation?