Check out JNJ BTW which is mainly authored by Marc Monseau, a member of the media relations team. I found this particularly interesting as an example of corporate blogging, which seems to be responsive and have a human touch.
Although Diva Marketing has some criticisms of the JNJ blog, it is good to see that it hasn’t shied away from addressing the current issue.
Indeed, demonstrating how there should be little difference between what is said inside and outside a company, particularly in such situations, Marc provides extracts from an email sent to employees today by CEO Bill Weldon.
In terms of public perceptions, the blog probably doesn’t have much reach – but it has been referenced online. Perhaps surprisingly, there isn’t a link to the blog from the company’s news site (one of Diva’s criticisms that hasn’t been addressed).
I still believe that the issue could harm the reputation of both organisations. Interesting to see that were criticisms of the charity are aired in the comments on the JNJ site, the company has sought to ensure misperceptions are corrected.
It bodes well for JNJ’s values if it is not slating the Red Cross which has been much more aggressive in its PR stance.
BTW, from a Google search, I noticed that Marc is a Twitterer – but he does not seem to have been able to keep this up to date.