Adverts don’t reflect "green" editorial

challenges the UK’s national newspapers to drop adverts and promotions for air travel and high emission vehicles to match their editorial rhetoric.

Interesting to read the responses of some of the major editors when asked to justify their position, which echo those of any other business when asked to alter its behaviour in the face of an issue that affects its income.

However, the Guardian has apparently appointed a “commercial sustainability manager” who will be responsible for gaining advertising from “more sustainable companies”, whatever that might mean.

We already have bans in many areas of marketing – can you see a time when organisations with products or services that are deemed to be environmental unacceptable will face similar constraints?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Adverts don’t reflect "green" editorial”

  1. I agree – although I do recall there was a meeting of the big ad agencies with auto clients earlier in the year where they discussed possible EU controls on promoting vehicles with higher emissions. Similarly, I’m pretty sure it is on the agenda of the manufacturers themselves – especially as there is much more mileage at present in focusing on the “green” messages. From a PR perspective, it will be key to ensure these are credible too.

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