Adverts don’t reflect "green" editorial

challenges the UK’s national newspapers to drop adverts and promotions for air travel and high emission vehicles to match their editorial rhetoric.

Interesting to read the responses of some of the major editors when asked to justify their position, which echo those of any other business when asked to alter its behaviour in the face of an issue that affects its income.

However, the Guardian has apparently appointed a “commercial sustainability manager” who will be responsible for gaining advertising from “more sustainable companies”, whatever that might mean.

We already have bans in many areas of marketing – can you see a time when organisations with products or services that are deemed to be environmental unacceptable will face similar constraints?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Adverts don’t reflect "green" editorial”

  1. I agree – although I do recall there was a meeting of the big ad agencies with auto clients earlier in the year where they discussed possible EU controls on promoting vehicles with higher emissions. Similarly, I’m pretty sure it is on the agenda of the manufacturers themselves – especially as there is much more mileage at present in focusing on the “green” messages. From a PR perspective, it will be key to ensure these are credible too.

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