Apparently, securing an article in the New York Times, Wall Street Journal, Forbes, Fortune or Business Week is worth an average $600,000 (US) to the CEO’s compensation package.
The PR practitioner securing a cover of Forbes, Fortune or BusinessWeek could be ensuring a “raise that averaged $1.1-million”.
Public relations practitioners can also be encouraged by the finding that “the more positive mentions in the business press in a year, the greater the increase in a CEO’s compensation.”
Seeking public attention seems to be a no risk strategy as gaining negative headlines didn’t lead to any loss in the CEO package. I suppose even if the door closes on the executive bottom in such circumstances, there’s a nice compensation payoff to ease the pain to the dented pride.
Can’t you just see all those ego-driven CEOs now calling their PR retainers demanding their front-cover feature asap?