Get me on the front cover – now!

Picked up via Peter Himler, of the benefits to CEOs of gaining media coverage from a study conducted by .

Apparently, securing an article in the New York Times, Wall Street Journal, Forbes, Fortune or Business Week is worth an average $600,000 (US) to the CEO’s compensation package.

The PR practitioner securing a cover of Forbes, Fortune or BusinessWeek could be ensuring a “raise that averaged $1.1-million”.

Public relations practitioners can also be encouraged by the finding that “the more positive mentions in the business press in a year, the greater the increase in a CEO’s compensation.”

Seeking public attention seems to be a no risk strategy as gaining negative headlines didn’t lead to any loss in the CEO package.  I suppose even if the door closes on the executive bottom in such circumstances, there’s a nice compensation payoff to ease the pain to the dented pride.

Can’t you just see all those ego-driven CEOs now calling their PR retainers demanding their front-cover feature asap?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.