Is BAA looking for a ‘pit bull’ PR chief?

It’s no big surprise to read the headline: BAA PR chief quits.  In fact, the head of corporate affairs and the head of media relations have both resigned apparently over differences with the company’s Madrid-based owner, Ferrovial.

The current media attention on BAA has been intense – not surprising given that the experience of using its airports has become so awful (see: Dante’s Heathrow) and escalating activism over environmental issues.

It is not clear if there is a cultural difference in respect of media relations or if Ferrovial generally has a closed culture.  But the reported strategy of only providing the media with facts and statistics imposed by the men in Spain is not realistic when working with the UK’s often aggressive and critical media.

I expect there’s will be a call from the HQ for more control over these pesky journos – so can we can expect to see the appointment of a “ to fill these vacancies?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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