Starting at PR Conversations

I made my first post at today – on the question: ?

It is an honour to be asked to be part of the team at this collaborative blog which aims to be “a truly global environment for a debate about public relations and its social impact today”.

What is particularly good about PR Conversations is that it attracts academics and practitioners, and it provides insights from those working in different countries.

Traditionally, PR has been dominated by the US, and to a lesser extent, the UK – giving a rather narrow cultural and reflective base for the profession’s past, present and future development.

We are fortunate that today we can benefit from wider thinking as PR undoubtedly needs global and international perspectives.  Society is increasingly diverse – whilst at the same time being more and more interconnected.  As PR professionals we often encounter the same challenges wherever we are based – and can learn from the experiences and knowledge of others.

I love the way in which the online environment enables a global community of those who are interested in PR to come together through ventures such as PR Conversations. 

However, it is important that such places for discussion do not become inclusive, but reach out to those who have different viewpoints, who may be new to PR, or unfamiliar with previous conversations.

I really hope members of the GreenBanana community will take an opportunity to stop by at PR Conversations – and please, check the archives there as there have been some really good discussions.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.