The BBC has reported its report into last year’s Top Gear crash. It focuses on ensuring competent people are employed to undertake risk assessment of activities being undertaken and also providing adequate evidence of written record sheets or “third party verification” of such assessments.
David Phillips has been writing a series of posts on risk management for PR practitioners – which offers some useful considerations. Crisis management is often seen as being prepared to respond when something has gone wrong – but being able to assess risk and take action to avoid it becoming a crisis, is just as essential.
I believe that alongside competencies in managing reputation and relationships, there is a third R – risk – that needs to be part of PR’s corporate role.