Colin was driving the Ford Focus in the World Rally Championship when I worked for the consultancy, PRISM, employed by the blue oval to manage PR and dealer marketing. I wasn’t involved with the programme, but understood Colin was shy and not a natural for media relations. However, whenever journalists were taken to the M-Sport facility in Cumbria, they were stunned by the chance to be driven at speed around the forests. His raw talent behind the wheel was the best public relations for the youngest ever world rally champion and the Ford Focus.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley