Colin was driving the Ford Focus in the World Rally Championship when I worked for the consultancy, PRISM, employed by the blue oval to manage PR and dealer marketing. I wasn’t involved with the programme, but understood Colin was shy and not a natural for media relations. However, whenever journalists were taken to the M-Sport facility in Cumbria, they were stunned by the chance to be driven at speed around the forests. His raw talent behind the wheel was the best public relations for the youngest ever world rally champion and the Ford Focus.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD