Do you covert cars or computers?

Once upon a time concept cars of the future were the sexiest things on the planet and a great opportunity for public relations to generate huge interest in their brand, as well as confirming the auto industry as forward looking.

Today, we covert computers – check out the (unofficial) Vaio Zoom Concept.  I’m a Sony Vaio fan (both laptop and PC), but even if I wasn’t, this is just so cool.

Now why can’t car designers be that imaginative?  Most of the today seems to be chunky and little more than derivatives of what we have today.

Maybe it’s the focus on meeting all the necessary road safety and environmental legislation, but something has stopped real visionary car design.

Is it any wonder then that Microsoft can generate mega hype around its computer game that even has the BBC reporting the launch, but the unveiling of a new car gets little attention outside the specialist auto media.

Published by

Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.