Do you covert cars or computers?

Once upon a time concept cars of the future were the sexiest things on the planet and a great opportunity for public relations to generate huge interest in their brand, as well as confirming the auto industry as forward looking.

Today, we covert computers – check out the (unofficial) Vaio Zoom Concept.  I’m a Sony Vaio fan (both laptop and PC), but even if I wasn’t, this is just so cool.

Now why can’t car designers be that imaginative?  Most of the today seems to be chunky and little more than derivatives of what we have today.

Maybe it’s the focus on meeting all the necessary road safety and environmental legislation, but something has stopped real visionary car design.

Is it any wonder then that Microsoft can generate mega hype around its computer game that even has the BBC reporting the launch, but the unveiling of a new car gets little attention outside the specialist auto media.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.