Peugeot email pees in the Sno!

I’ve just received an email invitation promoting a “great evening out with Peugeot!” (you can tell it’s marketing by the pointless exclamation marks).

I was addressed as “Dear Sir/Madam” despite the fact that I bought my little 107 from new and so they should have my name and other details on file. 

Those other details include my address, so why am I being invited to spend a couple of hours at the indoor snowslopes in Glasgow, Leeds or Milton Keynes – the closest of which is several hundred miles from where I live.

As a piece of “direct” marketing this is like the dog pee’d in the snow.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

5 thoughts on “Peugeot email pees in the Sno!”

  1. I was addressed as ”Dear Sir/Madam” despite the fact that I bought my little 107 from new and so they should have my name and other details on file.

    Pathetic PR.

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