Pre-budget PR motoring views

Interesting to compare the approaches of three different motoring organisations in response to the Chancellor’s pre-budget announcements yesterday.

The called it MONEY FOR NOTHING welcoming the increase in transport spend but stressing “a greater proportion must be spent on roads” before highlighting that the motorist already pays double (£45bn in 2006) in motoring taxes what the government spends on transport.

The similarly “   However, it claims British drivers currently see “around one sixth of their £46 billion taxes per year going on transport” – and this will rise to one-third.  The ABD wants to see money spent “wisely”, not

“frittered away on consultations and restrictive schemes such as traffic calming etc. The government’s controversial proposed road pricing scheme could easily soak up a huge proportion of the money alone. Britain’s drivers must put pressure on the government to ensure that towns and villages crying out for bypasses get them built and that the motorway network is completed.”

The (Retail Motor Industry Federation) labels the pre-budget report “ criticising the Chancellor for missing “an opportunity by failing to twin his Vehicle Excise Duty (VED) evasion clampdown, with a matching attack on car insurance dodging.”

The RAC Foundation approach is pretty straight, whilst the generally more combative ABD takes a more emotive position (evidenced by the choice of adjectives). 

Whereas, the RMIF angle on those avoiding car insurance doesn’t appear to relate directly relate to its role in representing “the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses”. 

The pre-budget report is an obvious “hook” for those with interests to present public statements on matters affecting their organisations.  I feel both the RAC Foundation and ABD have done that here, but the RMIF seems a little off track.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.