PR on the touchline

This post will be pointless in under 2 hours – as I’m writing before the start of the Rugby World Cup final game between England and South Africa.

Earlier this year, held its AGM at Twickenham and heard about public relations at the RFU.  Tonight the guys with that responsibility must be prepared for a range of eventualities, depending on whether the outcome is win or lose.

PR planning is important – but life is really like a World Cup final, we cannot predict exactly what will happen.  We can be prepared – have our spokespeople briefed for the positive or negative outcome – but often we’re left biting our nails as the game unfolds.

In this case, there is little that PR can do to influence what fate will deliver.  But in advance, it will have been vital for the PR team to have helped build relationships with the key media, ensure that expectations are realistic and, should things not go their way, reputations of individuals are not destroyed.

Over in Brazil, similar PR nerves will be on edge in the McLaren team as Lewis Hamilton readies for the challenge of his life.  Again, will it be front page headlines or a nightmare on the sports pages? 

Life in PR doesn’t get more exciting than this. 

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

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