The Bottom Line discusses lobbying

One of the benefits of teaching the CIPR qualifications on Saturdays is that I listen to Radio 4’s when driving home.  This is a fascinating programme where business leaders talk about various issues – and it is now available as a podcast.  The only issue is that you can only access each episode for 7 days after broadcast.

On the episode last Saturday lobbying was discussed by the panel which featured Mark Clare
(Chief executive, Barratt Homes), PY Gerbeau (Chief executive, X-Leisure) and Jasmine Whitbread (Chief executive, Save the Children).

The fascinating discussion showed the importance of public relations at the strategic level.  Both Whitbread and Clare underpinned the value of having a broad coalition, often of unlikely bodies, coming together to influence government policy.  They also discussed how politicians request evidence of public opinion in making their decisions, showing why campaigns are frequently required to stimulate debate and mobilise public support for changes in policy.

PY, given his experiences previously over the Millennium Dome, was a little more cynical of politicians.  However, he felt strongly that there was too little action being taken to curb anti-social behaviour caused by alcohol consumption.  As a result of the discussion, PY recognised that getting other interested parties involved in a public relations campaign may be an effective strategy.

This show is well worth downloading and indeed, subscribing to the RSS feed of the podcast.  It seems a shame that there aren’t more interesting programmes like this relating to business matters – and that such podcasts are not archived for future reference.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “The Bottom Line discusses lobbying”

  1. Matt, Thanks – I hadn’t picked up on this as a podcast. I believe I once helped Peter Day do a report on the Peugeot factory in Coventry many moons ago when I was the PR Officer there.

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