Pete Wilby is writing a series of posts aiming to set out twenty brass-tack principles for media relations. Follow these, he says, and bring joy to journalists. Sounds like a good promise that no PR student or practitioner should ignore.
All too often PR practitioners are criticised (including by me) for writing poor press releases and failing to understand the needs of the media. However, I find there is a great appetite to improve skills in this key competency.
Earlier today I sent out an notice to MIPAA members regarding a workshop on writing better press releases . The date is next Friday (2 November), so you might expect the short notice to be an issue. But within minutes places had been snapped up by those working in consultancies and in-house within the motor industry.
Recognising the demand for being better communicators, I’m planning a series of workshops this Winter that focus on writing for a variety of purposes, as well as looking at skills required for working with radio and television media.
Now if only we could get every PR practitioner who sends out a pointless press release to follow the advice from Pete and myself…