My friend, Ruth Sparkes, emailed me about a degree course at Liverpool John Moores University on Public Relations and Chinese, which she thought sounded “cool”.
Apparently graduates will develop linguistic proficiency alongside becoming “specialists in the growing industry of PR” – with an opportunity to “spend a year in China in both a university and business setting”.
This sounds very interesting, although there are drawbacks to studying two core disciplines. I could not find a lot of detail about the areas of PR that are studied, or the faculty, for example. And, I also wonder whether there are many staff skilled in both areas – if not, then are the potential benefits of the course fully realised?
Nevertheless, as students, and their parents, are faced with paying more for their University education and there is strong competition in the jobs market, I expect we will see more courses that offer innovative career prospects such as this one.