Public Relations and Chinese

My friend, Ruth Sparkes, emailed me about a degree course at Liverpool John Moores University on Public Relations and Chinese, which she thought sounded “cool”.

Apparently graduates will develop linguistic proficiency alongside becoming “specialists in the growing industry of PR” – with an opportunity to “spend a year in China in both a university and business setting”.

This sounds very interesting, although there are drawbacks to studying two core disciplines. I could not find a lot of detail about the areas of PR that are studied, or the faculty, for example.  And, I also wonder whether there are many staff skilled in both areas – if not, then are the potential benefits of the course fully realised?

Nevertheless, as students, and their parents, are faced with paying more for their University education and there is strong competition in the jobs market, I expect we will see more courses that offer innovative career prospects such as this one.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

3 thoughts on “Public Relations and Chinese”

  1. I think its likely that the PR aspects of the course will be handled separately to the Chinese aspects, which will probably be covered by the languages department.

    Why is it that only the ‘second-tier’ universities or ex-polytechnics are offering PR degrees? Until universities within the top ten offer these courses, will these qualifications ever receive the same respect attributed to ‘traditional subjects’ like sciences or english?

  2. You may well be right that the two aspects of the course will be covered separately – however, doesn’t that negate the real benefits for taking a degree in PR and Chinese? I would really hope that at least the cultural and media aspects of PR in China and PR for China are considered. However, to do so might need to challenge to the extent that it impacts on the placement aspect within what is still largely a clsoed culture.

    Re the “second-tier” universities and PR, I suppose that traditionally the “first-tier” institutes have always been more reluctant to adopt newer courses. When I took my degree in psychology, it wasn’t a topic that was seen as being “worthy” – although I studied at the redbrick Birmingham University.

    It is debatable whether we need the “top ten” to offer PR – is their reputation the important factor or shouldn’t we establish the “top ten” places to study PR?

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