Get your CEO online – your PR depends on it

Fascinating post at Tom Glocer’s Blog : What Should A CEO Do With His Time? providing a credible argument of why those at the top need to explore online media for themselves.  If nothing else, it might stop them being bamboozled by agencies touting online solutions like the Emperor’s new clothes.  By experiencing for ourselves, we can only gain in confidence – so I’m all for executives, as well as their PR teams, engaging directly with online media.  This should also extend beyond the work context – how can you understand those who have an interest in your company if you don’t have an interest in other things yourself?

[link via Sacred Facts]

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.