Get your CEO online – your PR depends on it

Fascinating post at Tom Glocer’s Blog : What Should A CEO Do With His Time? providing a credible argument of why those at the top need to explore online media for themselves.  If nothing else, it might stop them being bamboozled by agencies touting online solutions like the Emperor’s new clothes.  By experiencing for ourselves, we can only gain in confidence – so I’m all for executives, as well as their PR teams, engaging directly with online media.  This should also extend beyond the work context – how can you understand those who have an interest in your company if you don’t have an interest in other things yourself?

[link via Sacred Facts]