Get your CEO online – your PR depends on it

Fascinating post at Tom Glocer’s Blog : What Should A CEO Do With His Time? providing a credible argument of why those at the top need to explore online media for themselves.  If nothing else, it might stop them being bamboozled by agencies touting online solutions like the Emperor’s new clothes.  By experiencing for ourselves, we can only gain in confidence – so I’m all for executives, as well as their PR teams, engaging directly with online media.  This should also extend beyond the work context – how can you understand those who have an interest in your company if you don’t have an interest in other things yourself?

[link via Sacred Facts]

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.