Colin Farrington podcast

An interview with CIPR’s Colin Farrington can be heard in a podcast recorded at the recent 2007 Public Relations Society of America International Conference in Philadelphia.

Although his thoughts on the role of social media show Colin is clearly not an enthusiastic advocate of online conversations, he provides a valid reminder of the importance of considering the legacy of what we say in the new medium.

Of course, young practitioners in particularly need to bear in mind what digital footprint they are creating – and ensure they are able to use the benefits of the social media to support their career development not leave a trail of digital dirt behind them.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Colin Farrington podcast”

  1. Hi Heather,

    Of course he is right to point out the significance of the long tail and it should be part of every course about the use and application of digital media.

    On the other hand, It is important that the CIPR recognised the power and influence of emerging platforms and channels for communication.

    At present, my impression is that the Institute is not being the eyes, ears and voice of PR in respect of its role in observing the transition from two step communication to direct influence and the significant evolution of the interactive public voice delivered via social media.

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