Fiat 500 flies in London Eye

millenium_eye_capsules Here’s a creative little idea from Fiat in launching the New 500 model, Car of the Year 2008, at the London Eye exactly 500 hours into the New Year.

I’m not sure about the “celebrity and showbiz ticketed event” that accompanies the initiative as that sounds cliched – but I’m sure the crowds on London’s South Bank will enjoy seeing the baby car squeezed into one of the iconic pods of the London Eye.

I’m not sure if it has been done before – but the press release resists the temptation to call it a unique launch.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.