Copier engineering and public relations

Once upon a time there were copier repairmen, now of course, they are service engineers (roll over Isambard Kingdom Brunel). Does this job title change reflect an inate ability at public relations? I wonder having seen the following advice to avoid copier problems:

“With the changeable weather and high humidity it is important to look after the paper used for copiers and printers correctly.

All paper should be left in the paper wrapping until used.

All paper from the wrapping should where possible, be put in the machine at once. This saves the paper absorbing moisture from the atmosphere

Paper should be put in the machine the way the packet has been opened, ie not turned upside down. There is an arrow indicating the correct side

The top sheet should be discarded

The paper should be fanned before placing in the machine. This enables air to circulate between each of the sheets.


This strikes me as a marvellously persuasive approach to ensuring users take more care when copying. It encourages you to be part of the “engineering solution” and protect the natural state that paper demands.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.