Copier engineering and public relations

Once upon a time there were copier repairmen, now of course, they are service engineers (roll over Isambard Kingdom Brunel). Does this job title change reflect an inate ability at public relations? I wonder having seen the following advice to avoid copier problems:

“With the changeable weather and high humidity it is important to look after the paper used for copiers and printers correctly.

All paper should be left in the paper wrapping until used.

All paper from the wrapping should where possible, be put in the machine at once. This saves the paper absorbing moisture from the atmosphere

Paper should be put in the machine the way the packet has been opened, ie not turned upside down. There is an arrow indicating the correct side

The top sheet should be discarded

The paper should be fanned before placing in the machine. This enables air to circulate between each of the sheets.


This strikes me as a marvellously persuasive approach to ensuring users take more care when copying. It encourages you to be part of the “engineering solution” and protect the natural state that paper demands.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.