I hope the headline typo is noticed by any PR practitioner emailed by this company. At £299 plus VAT, the training costs six times as much as the MIPAA press release writing workshop that I’ve developed. (As a “learned society” our educational programme doesn’t attract VAT either.)
It is also interesting that the company behind this basic error hasn’t bothered to check me out – or remember that I’ve had discussions with them in person. Would I really be interested in the guidance of “working journalists” into the “Golden Rules of writing a press release”?
Actually, the next session of the CIPR Advanced Certificate qualification focuses on PR Communications, so this makes a nice example of the importance of first impressions.