Matchstick messaging

At the end of January, autobild.de wrote about Michael Arndt who has spent 6000 Euros and six years building a full scale Mercedes-McLaren F1 car in his kitchen using 956,000 matchsticks and 1686 tubes of glue.

Sufficiently quirky to be picked up by Autoblog but not until 13 February. A few days on and the matchstick message has gone global. Sadly there is no video on YouTube, but I suppose when he opened his first box of matches, Herr Arndt couldn’t have anticipated how speeded up footage of his unusual hobby would have made interesting video for millions of online viewers.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.