Matchstick messaging

At the end of January, autobild.de wrote about Michael Arndt who has spent 6000 Euros and six years building a full scale Mercedes-McLaren F1 car in his kitchen using 956,000 matchsticks and 1686 tubes of glue.

Sufficiently quirky to be picked up by Autoblog but not until 13 February. A few days on and the matchstick message has gone global. Sadly there is no video on YouTube, but I suppose when he opened his first box of matches, Herr Arndt couldn’t have anticipated how speeded up footage of his unusual hobby would have made interesting video for millions of online viewers.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.