PR professionals to achieve Chartered Status

At last, we have an opportunity for PR professionals to set themselves apart from the “flacks” with news that the UK industry body, the has obtained approval from the and UK government, in principle, to extend its enabling individuals to apply for personal Chartered Status.

At present, the CIPR itself is a chartered body, which provides official recognition of the role of PR in society.  The benefit of personal Chartered status will be that individual practitioners will be able to demonstrate their commitment to the profession – and, I trust, gain recognition within employers and wider society.

Subject to a special resolution at CIPR’s AGM on 20 May to amend its Charter and a formal application to the Privy Council, it is expected Full Members and Fellows will be able to achieve Chartered Status from this Autumn.

In addition to a requirement for at least nine years’ practitioner experience (or seven years with successful completion of the CIPR Diploma), those seeking chartered accreditation will need to participate in continued professional development and submit a 6,000 word paper on a current practitioner issue to be reviewed by, and discussed with, a panel appointed by the CIPR’s Qualifications awarding body.

This certainly sounds like a robust process with the aim of creating “a cadre of leading practitioners whose availability will enhance CIPR’s status as one of the world’s leading professional bodies.”

I will certainly encourage my Diploma students, and colleagues in MIPAA who are also CIPR members, to register as soon as this is possible, and of course, seek chartered status myself.

CIPR members will be sent a full paper on the proposal in April – in the meantime, questions or comments can be directed to: Dawn Chapman, Head of Professional Policy –

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.