That’s the title of a press release from Car Parts Direct – which appears to have been written by someone named Mark Cornwall, a director of the company. The guy seems to be a bit of a self-publicist, with a confrontational approach to gaining press coverage in the style of Michael O’Leary of Ryanair fame.
I’m afraid that Mark’s ability to write a press release would undoubtedly fail if submitted for a CIPR qualification. But, I’m still pondering whether that headline is one of the worse that I’ve ever seen, or maybe just so bad, it is intriguingly good. It would definitely have been the latter if it stopped at the comma!