Lost In PR

Via the Borkowski blog, I learn of Lost In Showbiz (subtitled: where PR howlers come to die).

Why don’t clients understand that the examples cited do nothing for their brands, in fact, the exact opposite – and from a PR-perspective, they undermine anyone who genuinely believes creative media-relations skills should be used to (a) achieve real organisational objectives and (b) support journalists in producing material that is of at least some value to readers.

As a recent post states:

Press releases as badly-written, as patronising, as weak-minded and as coma-inducing as this make me want to lie down in the road and die.

As Mark writes, it is time to dump the puff guff, the airheads and the agencies who are scamming their ill-informed/naive/stupid clients.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Lost In PR”

  1. Was just talking top a composer friend of mine about DIY pr

    He was quoted 25k GBP for some PR help with his debut CD release. The agency’s primary idea? A survey.

    I’ve seen even great ideas ruined by bad press releases – sometimes even a great idea is not enough when you give it to a monkey to write up.

  2. Julian – you are spot on. Some people in PR have forgotten that it isn’t about tired tactics, but ensuring clients’ objectives are understood and met. Any reasonable financial outlay can only be justified by a high quality of work at all stages – from planning and preparation through to execution and evaluation.

    Too many agencies seem to be about generating income, running a puppy farm for junior staff who receive little guidance or training. So without any talent or skills, fake enthusiasm is evident in trying to flog the tired tactics.

    Good PR isn’t rocket science – but a little bit of intelligence goes a long way.

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