Lost In PR

Via the Borkowski blog, I learn of Lost In Showbiz (subtitled: where PR howlers come to die).

Why don’t clients understand that the examples cited do nothing for their brands, in fact, the exact opposite – and from a PR-perspective, they undermine anyone who genuinely believes creative media-relations skills should be used to (a) achieve real organisational objectives and (b) support journalists in producing material that is of at least some value to readers.

As a recent post states:

Press releases as badly-written, as patronising, as weak-minded and as coma-inducing as this make me want to lie down in the road and die.

As Mark writes, it is time to dump the puff guff, the airheads and the agencies who are scamming their ill-informed/naive/stupid clients.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Lost In PR”

  1. Was just talking top a composer friend of mine about DIY pr

    He was quoted 25k GBP for some PR help with his debut CD release. The agency’s primary idea? A survey.

    I’ve seen even great ideas ruined by bad press releases – sometimes even a great idea is not enough when you give it to a monkey to write up.

  2. Julian – you are spot on. Some people in PR have forgotten that it isn’t about tired tactics, but ensuring clients’ objectives are understood and met. Any reasonable financial outlay can only be justified by a high quality of work at all stages – from planning and preparation through to execution and evaluation.

    Too many agencies seem to be about generating income, running a puppy farm for junior staff who receive little guidance or training. So without any talent or skills, fake enthusiasm is evident in trying to flog the tired tactics.

    Good PR isn’t rocket science – but a little bit of intelligence goes a long way.

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