This morning is a tricky time to read press releases or newspapers as PR practitioners and journalists take the temptation to produce April Fool stories.
BMW‘s release is quite easy to spot as it promotes the Canine Repellent Alloy Protection system intended to ‘stop foul play on the street’. (I’ve told my PR contacts there that my dog is campaigning now for Piddling in Safe Streets as a response).
Continuing the doggy theme, the Daily Mirror claims ITV is planning to launch Dancing on Ice with greyhound dogs wearing non-slip shoes to compete on the frozen stuff. I’m not sure if this is a genuine quote from the Greyhound Racing Association, but it would be a great way to respond: “It is great to see the dogs enjoying it. Some are better suited to the surface…probably more so than Greg Rusedski.”
Of course, the real challenge today isn’t to spot the spoof April 1st stories, it is trying to work out which of the others are genuine. So many media items and press releases seem questionable regardless of the date.