I’ve always thought the way Google changes its logo to connect with a particular event is a really nice touch. It doesn’t necessarily serve a purpose, but I find you always stop to check what the graphics indicate.
Today’s image is by Jeff Koons and serves to promote the new artist themes you can use to personalise your iGoogle homepage. The 70 themes can be viewed geographically – for example Australian artists.
The goal, said Marissa Mayer, Google’s vice president of search products and user experience, is to give people a chance to connect with artists they like. Few artists turned down Google’s offer to participate, which offers an opportunity to reach a giant audience that isn’t necessarily plugged in to the gallery, rock and catwalk scenes.
Google didn’t pay the artists. It made a contribution to a charity in each of their names.
I’m not quite sure of the value of the themes, but I’ve opted for the Lance Armstrong one (I know he’s a cyclist not an artist) because the Tour de France this year is passing through Lavelanet which is near to my mum’s house.