Now is when Boris may really need public relations

The Guardian prints the full speech of the new London mayor, Boris Johnson (wikipedia entry already updated), whilst there is video available at The Telegraph.  This seems to have gone down well with the media, but it seems media relations minders have been controlling Boris’s communications very closely so far.

Australian election strategist, Lynton Crosby is “credited” with the tight management of the normally gaff-prone Boris during the campaign. 

Interestingly at the start of the year, former CIPR president, Lionel Zetter awarded Boris the CIPR President’s Medal – to some criticism

But to avoid the problematic pronouncements, Boris has been curtailed – so if someone is being so controlled can they be considered an effective communicator? 

Online, Boris’s blog hasn’t been updated for sometime and the posts were largely attributed to the Boris Office.  Whereas the unofficial Boriswatch reports a lot of increased traffic today.

Ellee Seymour offers another PR angle on the Boris victory, questioning why few PR agencies backed old blondie.

Now the campaigning has stopped, undoubtedly it will prove harder to control the messages around Boris.  That has to be a good thing though as real public relations should be more about building positive relationships.  Whether the Boris camp, including his media and PR advisors, will be able to walk the talk remains to be seen. 

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.