This is really junk online communications

The Motor Industry Public Affairs Association (MIPAA) website admin has received an email from a US-based healthcare PR firm (Airfoil Public Relations) asking how it could gain exposure via the site (“best value for the dollar”) and develop a long-term advertising relationship.

The request seemed very odd – it was pushy and asked for information regarding the number of visitors we would get etc.  We do not offer the MIPAA website as an advertising medium and since our membership is primarily UK-based, and entirely automotive (hence the name), why would we be interested in promoting this company that clearly doesn’t have an effective communications strategy itself?

I see from the firm’s website that it does have automotive clients – but no mention of these in the pitch to MIPAA.  The email stated: “I am ready to start ASAP, so a quick response would be appreciated” – we don’t generally bother responding to unsolicited emails, but this time I felt the junk approach deserved some recognition.  Our answer is “no thanks”.

UPDATE: See Airfoil PR comment to the post – it appears that someone is spamming sites using the firm’s name.  From email correspondence, I gather the firm is looking into this, but it is unclear how they can stop their name being misused in this way.  For the record – I should like to confirm my understanding that Airfoil PR was not behind the original junk email to the MIPAA site.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

One thought on “This is really junk online communications”

  1. Hi Heather,
    I just found your post and want to let you know that the email you received did not come from Airfoil. The agency does not do any online advertising. I’d be happy to try and help you sort this out if possible. We do have some automotive clients but our practice areas are largely b2c and b2b.


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