This is really junk online communications

The Motor Industry Public Affairs Association (MIPAA) website admin has received an email from a US-based healthcare PR firm (Airfoil Public Relations) asking how it could gain exposure via the site (“best value for the dollar”) and develop a long-term advertising relationship.

The request seemed very odd – it was pushy and asked for information regarding the number of visitors we would get etc.  We do not offer the MIPAA website as an advertising medium and since our membership is primarily UK-based, and entirely automotive (hence the name), why would we be interested in promoting this company that clearly doesn’t have an effective communications strategy itself?

I see from the firm’s website that it does have automotive clients – but no mention of these in the pitch to MIPAA.  The email stated: “I am ready to start ASAP, so a quick response would be appreciated” – we don’t generally bother responding to unsolicited emails, but this time I felt the junk approach deserved some recognition.  Our answer is “no thanks”.

UPDATE: See Airfoil PR comment to the post – it appears that someone is spamming sites using the firm’s name.  From email correspondence, I gather the firm is looking into this, but it is unclear how they can stop their name being misused in this way.  For the record – I should like to confirm my understanding that Airfoil PR was not behind the original junk email to the MIPAA site.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

One thought on “This is really junk online communications”

  1. Hi Heather,
    I just found your post and want to let you know that the email you received did not come from Airfoil. The agency does not do any online advertising. I’d be happy to try and help you sort this out if possible. We do have some automotive clients but our practice areas are largely b2c and b2b.


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