Is this you? PR profile in Independent

I’ve just caught up with a feature in last Monday’s Independent: Make an impact: PR is a popular profession for both graduates and career changers.

I can’t knock it for proposing a professional approach in respect of qualifications and commitment to CPD, but it is a shame that the focus seems to be predominantly on media relations – or at least, journalists switching into PR as a career route (something that I think is actually declining). 

Interesting also that a friend of mine who is quoted in the article emails that she never said what the journalist quotes her as saying. 

Still it makes a change from the usual PR bunny type of profile.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.