Is this you? PR profile in Independent

I’ve just caught up with a feature in last Monday’s Independent: Make an impact: PR is a popular profession for both graduates and career changers.

I can’t knock it for proposing a professional approach in respect of qualifications and commitment to CPD, but it is a shame that the focus seems to be predominantly on media relations – or at least, journalists switching into PR as a career route (something that I think is actually declining). 

Interesting also that a friend of mine who is quoted in the article emails that she never said what the journalist quotes her as saying. 

Still it makes a change from the usual PR bunny type of profile.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.