PR job that doesn’t mention PR

One of my CIPR students has just circulated details of a job vacancy with the Visit Surrey Partnership.  What’s interesting about the position is that it doesn’t mention PR at all, but is clearly a role that is all about public relations (although the job description title is sub-regional manager).

The focus is entirely on developing successful relationships with a “diverse range of stakeholders” and skills include “excellent diplomacy, persuasion and presentation skills”.

If you think PR is all about media relations, you might not see this as a relevant career move – but I believe PR is more about promotion within a relationship perspective.  So this is a PR job – just a shame it doesn’t say so.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.