PR job that doesn’t mention PR

One of my CIPR students has just circulated details of a job vacancy with the Visit Surrey Partnership.  What’s interesting about the position is that it doesn’t mention PR at all, but is clearly a role that is all about public relations (although the job description title is sub-regional manager).

The focus is entirely on developing successful relationships with a “diverse range of stakeholders” and skills include “excellent diplomacy, persuasion and presentation skills”.

If you think PR is all about media relations, you might not see this as a relevant career move – but I believe PR is more about promotion within a relationship perspective.  So this is a PR job – just a shame it doesn’t say so.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.