Career opportunities in motor industry PR

One of the best bits of my role as general secretary of the Motor Industry Public Affairs Association (MIPAA) is getting to hear about all the latest job vacancies – and helping find strong candidates for these through our JobSearch service.

I’ve just added two new jobs which reflect different opportunities in motor industry PR.  The first is a role with Millward Brown Precis as an Account Manager.  What’s interesting about this role is that it focuses on evaluating the reputation of a portfolio of prestigious automotive brands through traditional, print and online media.  So an understanding of public relations – as well as strong analytical, writing and client management skills – is key. 

The second position also calls for excellent writing skills and direct media liaison experience, but this time as a PR Executive with Impact Press & PR Limited.  Here nationwide travel throughout the UK is on offer in handling dealer press relations for the Chrylser, Jeep and Dodge sales network.  From my own experience in automotive PR, this is the sharp end, where you need to deliver benefits of media coverage at the retail end of the industry.

We also posted a job last week which reflects all the perceived glamour of motor industry PR – as PR Manager Aston Martin Racing with Prodrive based in Banbury.  Here the job description highlights a need for someone of graduate calibre, ideally with a second language as well as relevant PR or journalism experience, proven personnel management skills and experience is required of the motorsport sector, crisis management and working with senior management personnel and high profile individuals.

Three very different opportunities, but each presents a connection with a client’s business objectives.  These may be delivering media coverage to support direct vehicle sales, proving the effectiveness of PR activities, or ensuring stakeholders achieve their respective objectives for participating in sportscar racing. 

Clearly a career in PR – not just within the motor industry – offers a lot more than the popular portrayals of party-going PR totty or Machiavellian spin doctors. 

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.