Dark PR

Domestic violence is nothing to be casual about, so I’m hoping news of movie star, Christian Bale’s arrest for allegedly assaulting his mother and sister in the Dorchester Hotel on Sunday evening is not some crass publicity stunt.

But when Google News so far reveals 1,325 news articles on this, with 2,418 blog posts, who can blame us for being cynical, especially when Batman is the dark side of Wayne Bruce.

The movie already has its own dark side with publicity focusing on a possible Oscar win for the late Heath Ledger.  Let’s hope there isn’t more dark PR involved here.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.