Another lesson in why PR practitioners should not spam journalists with press releases from Matthew Gwyther writing the Editor’s blog at Management Today.
Back from hols and 1,024 emails in the inbox. Bet you can’t beat that. It’s always the same after a period away and it takes me a good couple of hours to shift through what is, if I’m perfectly honest, 95% dross. You may think it’s great being so popular but you’d be wrong. And they’re not all spam offering me four gross of Cialis for $129.99, or a chance-of-a-lifetime opportunity to help some West African whose father has sadly passed away and who needs help getting his secret stash out of the country. No – they’re mostly no-hope press releases from desperate PRs.
I really fail to see why this junk mail approach to media relations continues – there is clearly no process of natural selection in the profession. If Darwin’s theories applied to PR, we might see such behaviour become less common in successive generations. Those who annoy journalists by their bad behaviour should wither away and the reproduction of puff and spam releases should decline as we adapt to our environment, with only the optimum practices surviving.