As a tribute to the late rally driver Colin McRae a convoy of nearly 1300 Subarus seems a pretty substantial idea. Stretching nearly 20 miles as it travels from Lanark in Scotland, to Banbury (home of Prodrive), the convoy is estimated to take ten minutes to pass by fans who will turn out to pay their own respects along the route on Saturday 30 August.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley