Just checking my RSS feeds, I found my eye drawn to a number of bizarre headlines from the Guardian (all fed within the last 5 hours).
- Baby elephant rescued from well in Sri Lanka
- To Greece, by car, on grease
- Pope says crucified frog blasphemous
- Family flees home after Afghan spider “kills” dog
- Mushroom soup forces flight to land
The Summer is a “silly season” when creative PR types often take the opportunity to generate hype off the basis of an odd tale or two. But my sample stories each seem to lack the hand of the public relations professional.
The frog story is a typical controversial artwork from a German gallery, so is deliberately seeking controversy. And, the car trip does set out to highlight the power of alternative fuel. But they don’t seem to be the work of professional publicists.
In the case of the Afghan spider, the MoD may require some crisis management, and the mushroom soup is routine matter for Ryanair generating more interest this week following the recent emergency landing in Limoges.
a post-modern masterpiece: the silliest of silly season stories, which attempts to disprove the silly season… you could lose yourself thinking about that for weeks!
Maybe that’s the problem, the world at large has become so silly, it is almost impossible for publicists to top reality.