It was brilliant to hear Stephen present his project and findings at the conference – and the fact that his work was judged superior to dissertations from masters and doctoral students across Europe further underlines the quality of academic knowledge and practical research undertaken by our Diploma guys.
The CIPR Diploma is a professional qualification completed in under 12 months by those who are also working full-time in busy PR roles – Stephen, for example, works at Harvard, a leading tech PR consultancy.
I also enjoyed the presentation by the undergraduate winner, Kayleigh Brennan, who studied her PR degree at Leeds Met and researched informal channels of internal corporate communication (that’s the grapevine).
The topic of the Euprera congress this year was “institutionalization” – and there were a lot of very interesting points covered in the full programme of presentations. I hope to pick out some of these further here over the coming days – but check out interviews and presentations at YouTube.
Being at the event also meant that I met some of my PR Conversations blogging friends – including Benita Steyn, João Duarte and Toni Muzi Falconi. Sadly, we weren’t joined by PRC connector Judy Gombita and I was surprised to hear that none of the other PRC contributors had met Judy so far. She remains a dear virtual friend to us all.
Toni organised a lovely private soiree on Thursday evening, which I enjoyed so much (I truly thank him for including me on the guest list).
As with chats and discussion at the congress, over breakfast and the last night dinner, the opportunity was there for the type of PR conversation that underpins the concept of two-way symmetric communications. There is nothing quite like meeting people face to face and sharing a social context to build relationships and learn more.
My feet suffered as much as my brain though, as I never learn to travel with shoes that are suitable for walking. Recently in Guernsey, I broke a pair of heels and the same happened last week – cue an excuse for buying new ones. Of course, this was no hardship in Milan, although I stuck to an artisan budget rather than designer-prices.
So thanks to Stephen, Euprera (particularly Sue Wolstenholme), James Petre at CIPR and Charles Nixon at CMC who all made my trip last week possible.