- Personal Relationship Strategies and the Outcomes of Personal Relationships in a Multi-Tiered Membership Organization
I find it very interesting to look at how the concept of personal relationships is being researched increasingly in the context of public relations – although I wonder if these should be considered “private relations” as they act on the interpersonal level, albeit in respect of achieving organisational objectives?
This work also links into other conversations I had in Milan relating to the influence of the individual practitioner in the institutionalization of PR. Many of the presentations seemed to indicate that whether or not PR is recognised at the highest level and is genuinely used to help achieve organisational goals is a consequence of the person holding the top PR role.
This makes me wonder why we are not teaching PR practitioners more of the social and interpersonal skills they require to become effective at this strategic level. Indeed, one could argue that in its desire to be seen as a “profession”, the real outcome of the traditional gin and tonic tactic has been lost.
Having said this, we don’t necessarily need to form personal relationships in that way. I was delighted at Milan when Tiffany rushed over to meet me as she knew my name from this blog.
Tiffany is the author of The PR Post and consequently, we both move in the same virtual circles. Despite the fact that as bloggers, we operate on an individual level and are able to “broadcast” our thoughts on a global basis, we are also forming personal relationships, one post and one comment at a time.