I replied immediately – not least because it is a horribly wet and depressing day, and my workload comprises a host of tasks that require me to start by finding the wood underneath all the paperwork on my desk.
You can read my resulting response at Bookshelf: Heather Yaxley : Behind the Spin.
It is really hard to limit yourself to ten books as there are so many more that I refer to during teaching and/or general discussion. Indeed, my list is always increasing through recommendations from students, visiting Bournemouth University library, idling away time on Amazon or following up on references in other work.
But I can imagine there are many PR practitioners who if asked about the professional books they would recommend, would look at you blankly. I know that one of the joys – and pains – of the CIPR Advanced Certificate and Diploma students is the vast volume of work to read relating to public relations.
I long ago learned how to write a perfect press release, organise an event or produce a strategic planning report – so my interest isn’t in the ‘how’ of public relations, so much as the ‘why’.
Indeed, I remember as an annoying small child that ‘why’ was one of my favourite questions. No wonder my mum taught me to read at an early age – she could then point me in the direction of books to find all the answers.
I can find lots of answers via the Internet today, but still discover so much more when reading a good (or even a bad) book. I am pondering treating myself to the Sony Reader – Waterstone’s has a growing list of eBooks – although it is unlikely to be adding from my top 10 referenced PR books anytime soon.
This seems a shame as I’m sure students would find accessing PR textbooks much easier if they could use a gadget rather than that rather “old-fashioned” thing called the library.