On Wednesday night, I attended the CIPR PRide Awards 2008 for the Wessex region (that’s Dorset and Hampshire, or as I affectionately call it, Italy, with Sicily replaced by the Isle of Wight).
The evening is an opportunity to recognise some good work in public relations and there were around 100 people there ready to pick up their gold and/or silver awards.
I was also fortunate, along with Iain Sutherland, to be presented with my Fellowship certificate – and it was an honour to have this local recognition of our achievement.
Unfortunately because there are many categories and winners, it is not possible to explain the work that has been recognised during the event itself. But brief case study details will be published on the CIPR website and in a future edition of PR Week.
It would be useful if the most appropriate ones could be developed into an educational resource. We need to have background and other material to enable us to reflect on why campaigns are successful – in terms of looking at planning theory, as well linkage to aspects such as persuasion and/or relationship building.
Although there may not be the academic robust analysis and reflection on case studies that should really be available to PR students, I’m sure a useful educational resource could be developed from the various PRide awards.
In turn, reflecting on the initiatives described might encourage greater consideration of theoretical principles in judging the entries – as well as motivating CIPR Diploma and Advanced Certificate students to enter the awards themselves.
Indeed, one of the category winners – for best use of new media – was Southern Water Services, Spotlight on the Solent campaign – and it was great to see Jo Osborn, one of my CIPR Advanced Certificate graduates collecting her gold award.
At the recent Bournemouth University graduate ceremony, an award for the best PR dissertation was presented on behalf of CIPR Wessex, by its chair, Mike Kean. And to make a hat-trick of successful students that I’ve worked with recently, it was great that Ella Tacchi, picked up this award. Her dissertation was on ethical practice in motor industry PR and I was her supervisor.
Just goes to prove you can link PR academic knowledge and excellence in practice.